Southwest Airlines, Part 1: LUV Is In The Air!

No, that’s no typo above, “LUV ” is the symbol by which Southwest Airlines’ stock is traded, and a nod to Southwest’s headquarters and home airport, Dallas’ Love Field.  Southwest Airlines is our profile topic this month and next, as they were just rated No. 10 among all businesses nationwide for their service excellence, and No. 1 among airlines, for 2015.  I’ve studied the airline for nearly 10 years, so yes, “LUV is in the air!”

Southwest Airlines Resource Links:

Southwest Airlines #10/#1 in Service Excellence for 2015

The Airline’s Mission, Message from President/CEO Gary Kelly

How Southwest Does It – A Brand with Heart

SWMission

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