Southwest Airlines, Part 2: Buying Into LUV

Let’s continue our look into the culture at Southwest Airlines, including the high level of “buy-in” among co-workers there. With very little turnover, there really is “something in the air” at Southwest.

[Remember, “LUV ” is the symbol by which Southwest Airlines’ stock is traded, and a nod not only to their culture, but to Southwest’s headquarters and home airport, Dallas’ Love Field.]

Southwest Airlines, Part 1: LUV Is In The Air

Additional Video Resource: Southwest Airlines’ Culture (2008)

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